Smosh is a YouTube channel led by Ian Hecox. It originally consisted of the comedic duo Ian and Anthony Padilla. On June 14, 2017 Anthony, on a video with Ian, announced he had left Smosh. Ian said he will continue with Smosh. They are the 8th most subscribed channel and the 2nd most subscribed comedy channel on YouTube with over 22 million fans, behind PewDiePie, HolaSoyGerman, JustinBieberVEVO, YouTube Spotlight, RihannaVEVO, elrubiusOMG and KatyPerryVEVO.
Ian and Anthony are best friends who had regularly made videos together ever since high school, which they uploaded on YouTube and the website Smosh.com. They were the most subscribed channel of all of YouTube, with over 10 million subscribers. At first, Smosh only consisted of half the pair. Anthony used to make flash games and movies on Newgrounds.com under the name "Smosh." The name Smosh originated when Anthony's friend was talking about a mosh pit, and he accidentally said "Smosh Pit" instead. This became an inside joke between Ian, Anthony, and their friends, and would later become the name of one of the biggest YouTube stars to this day. Their rise to fame started in the fall of 2005 during YouTube's early days. The videos they made then were extremely different to their videos now. Smosh's earliest videos were music videos of theme songs from video games or television shows recorded in Anthony's bedroom. One of Smosh's earliest videos uploaded on November 28th, 2005 was the Pokemon Theme Song. It be an extremely big hit for the early channel as from March 12th to May 19th 2006, it was the most viewed video on YouTube from being at 4.3 million views by the time it surpassed as the most viewed video to 10.6 million views before being surpassed by Judson Laipply's "Evolution Of Dance" video. It remained on YouTube for at least 6 months with over 24,000,000 views before it was taken off due to copyright issues. Shogakukan Productions Co., Ltd. forced YouTube to remove the video for copyright infringement. All of this publicity made Smosh become the most subscribed channel on YouTube with nearly 3,000 subscribers however they were shortly surpassed by Judison Liapply.
The duo soon stopped making music videos as often and moved onto comical 'episodes' which would become what they are most famous for. These started off with short videos such as Dolls and Stranded. But later on, they turned to full 3-5 minute long skits and shows. The plots of these episodes would be about anything, from Ian's birthday to Disney movies. Now, their videos are usually longer skits, with more detailed plots and an older audience aim.
In 2015 five new regular cast members were added to the Smosh family these being Keith Leak II, Noah Grossman, Olivia Sui, Courtney Miller and Shayne Topp. This gave Smosh the chance to have even more elaborate and detailed skits. They were also able to launch other side series such as Every Blank Ever and The Big What If which in many cases does not feature Ian or Anthony.
After the addition of the five new members previous actors and actresses such as Lee Eisenhower, Travis Zeiler, Melissa Melancon and Brittni Barger have appeared less and less with some not appearing for years. Many iconic characters from the earlier Smosh days such as Boxman, That Damn Neighbor and Teleporting Fat Guy also vanishing from videos.
After over ten years on YouTube, Smosh has expanded from a single channel with two teenagers making short videos to an empire. Smosh has a full cast, over five channels including one that uploads video game based videos with a separate cast, a fully scripted series and two feature films.
These are their most recent video series:
Most of their videos are inappropriate, but are rated green in the age and content holder. A few of them have been flagged, such as "How to Hide a Boner in Public!" and "I'm Naked!". Both of those videos can be viewed at Smosh.com. Smosh sometimes makes episodic videos like "I Lost My Hair!" and "Homeless Millionaire!" and the Life as Ghosts series in 2008.
Smosh videos have been upgrading in content and quality since their debut in 2005. Usually, it will take about 2 weeks to make a complex 3-5 minute long Smosh video, with the filming, editing, and producing.
In an interview, Anthony said that it didn't take much work to come up with a video idea. The first thing they do is think of 4 or 5 different ideas, and discuss them. After the video idea is decided, they think about who will do what and when. In the same interview, Ian said that he's the one who comes up with most of the ideas, and Anthony extends them.
As part of the process, Ian said he would edit for a few hours before confronting Anthony to discuss it. When they found a video idea they both decided on, they would start working on a script to go with it.
Anthony said when it came time to shoot the video, they would collect some friends and producers that would make sure to get the properties and location for it.
When they're writing, they try not to make the ideas too complex because it's a lot of work to find certain locations, and they have to shoot every week.
Ian said that the process of producing a single video is never start-to-finish, but gradual. While Ian is writing, Anthony is editing a video that was filmed 2 weeks ago.
Anthony was usually the one who chooses the clips to be added onto the video with the help of their Professional Editor that guides him. 70% of the final video is chosen by their editor and 30% of it is either thrown or just another idea added in for fun. Then Ian would go in and edit the bloopers and extra components on his own.
It takes about 12 hours, on average, to complete the entire editing process.
Since then, Smosh has gotten a production crew that helps them out with their video ideas from plot, script, scenery and props, and about everything that comes out of the video. Ian and Anthony said in an interview that they usually put out ideas that they find funny and hope that their audience finds them funny too. Then the Smosh squad or Smosh crew expands them, sometimes even makes them. Due to the abundance of people these days, it takes much faster to think of an idea, make the video and edit it. These are reasons that influenced Anthony's decision to leave Smosh because with a production crew and being owned by a company made his creative ideas have to "go through a filter".
Smosh's Subscribers and Views
Smosh became the most subscribed channel for the first time in early 2006 as their Pokemon Theme Song video propelled them to the position. On April 28th 2006 YouTube first displayed it's most subscribed list. The earliest visual representation of it was a screenshot of the top subscribed channels on the 17th of the following month where it showed that Smosh was #1 with 2,986 subscribers and counting.
This was during a time where expressing yourself on camera was a new but admiring hobby to do. Different people all over the world loved the duo's funny and quirky lip sync to the beloved song which made Smosh seem charismatic and influential than ever.
However, they were then surpassed on June 12, 2006 to Judson Liapply as his "Evolution Of Dance" video surpassed Smosh's Pokemon theme video giving him a lot of exposure to his channel, even more so as the Pokemon theme video got deleted shortly afterwards. During this time, music was getting increasingly popular on YouTube as well as funny characters which was one of the reasons why Judison Laipply humorously dancing to songs of different generations surpassed the duo in sub and view count.
Smosh then got surpassed by YouTubers such as Brookers, geriatric1927, and Lonelygirl15 who had all been the most subscribed at one point in 2006. There is no evidence proving Smosh got surpassed by any other YouTuber in this year. Despite this, Smosh was the most viewed channel on YouTube until being surpassed by CBS' YouTube channel in early 2007. However, on April 26, 2007, their channel became the most subscribed for a second time as their creative comedy sketches became very popular on YouTube. This was also a time where sketch comedy content on YouTube was in it's prime. The channel surpassed Lonelygirl15, whose subscriber count dropped due to the general public finding out that she was an actress by the name of Jessica Rose instead of a teenage girl named Bree who just vlogged like what the media initially thought.
Smosh surpassed the actress at around 75,000 subscribers and hit the 100,000 subscriber milestone in June of 2007. In 2007, Smosh gained the most subscribers than any other YouTube channel. They held on to top subscribed spot for 517 days until newer rising YouTuber, nigahiga surpassed them on September 24, 2008 at around 531,000 subscribers. They were surpassed by Fred a few days later and Fred went on to surpass Nigahiga around the same time to become the most subscribed YouTube channel. Smosh was the third most subscribed channel on YouTube by early October 2008.
By 2009, YouTube's interest changed from sketch comedy to personalities talking to their audience on camera in an entertaining manner. YouTube also went into a stage where family friendly content reigned over more crude humor videos such as Smosh which made their best competition at the time, Fred and Nigahiga to widen the gap of subscribers more. Smosh gained 1 to several thousand subscribers every day despite this.
By 2010, YouTube again went into a stage where inappropriate videos were favored over child appealing content but still preferred a personality talking/entertaining their audience on camera which are known as vlogs. This is why, Shane Dawson rose to the 3rd most subscribed spot pushing Smosh to the 4th most subscribed YouTubers in mid to late 2010. They were eventually surpassed by RayWilliamJohnson, dropping Smosh down to the 5th most subscribed users on YouTube by mid to late 2010. Smosh previously having more views than all of these channels now had less. Smosh became the fifth YouTube channel to hit 2 million subscribers but finally surpassed Fred in early 2011 as the Fred character was decreasing in popularity and rose above Shane Dawson not long after, becoming the third most subscribed again as their content gained more and more fans as the channel grew older. They as well surpassed Shane Dawson and Fred in viewership once again.
By July 2012, Smosh was still the 3rd most subscribed channel on YouTube recently hitting 5 million subscribers, behind nigahiga (2nd) and RayWilliamJohnson (1st). On December 24, 2012, exactly 4 years and 3 months after nigahiga surpassed Smosh to become the most subscribed YouTube channel from 2008 to 2011, Smosh surpassed nigahiga to become the 2nd most subscribed channel behind RayWilliamJohnson with over 6.42 million subscribers despite just a year and a half prior, his channel, along with Johnson's had over a million more subscribers than Smosh. Smosh as well had more views than Higa since the year prior after Ryan surpassed the Smosh channel in views in late 2008 to early 2009. Part of this was due to Smosh uploading a lot more frequently than nigahiga did.
On January 12, 2013 at 6:32 PM eastern, Smosh became the most subscribed channel on YouTube once again, holding the spot for eight months. Smosh as well broke the tied record that they held with nigahiga for the channel that has been the most subscribed the most times which was 2, now being the only channel to be the most subscribed three times.
Johnson's channel started to decrease in popularity as YouTube started to move away from reaction videos and his departure from Maker Studios made his content decrease in quality. Smosh eventually surpassed RayWilliamJohnson in total video views as well. This was also due to Smosh's new channel at the time, Smosh Games becoming one of the fastest growing channels on YouTube as in terms of subscriber and view gain which made the entire Smosh brand receive more publicity, Defy Media (their recently joined YouTube partner) influencing them to make their content be seen to an even wider amount of people, as well as YouTube's algorithm pointing more to dark and childish humor like Smosh.
Due to this, Smosh had one of the best growth rates as in terms of subscribers in 2013, going from 6.5 million to a nearly 90,000 over 15 million subscribers in a single year, getting the fourth most amount of subscribers behind YouTube Spotlight (18.1 Million, 945 thousand to 19.1 Million), PewDiePie (15.7 Million, 3.6 Million to 19.3 Million) and HolaSoyGerman (11.9 Million, 2.4 Million to 14.3 Million). They also gained over 900 million views which was also one of the best view rates for a YouTube channel in 2013.
However in August of that year, Smosh was surpassed by PewDiePie around 7:30 PM eastern time and they were no longer #1 on YouTube, making it the last time the channel reigned the #1 position. Gaming channels on YouTube became a new and trending topic and were becoming more and more popular than sketch comedic channels being one of the reasons why PewDiePie surpassed Smosh.
A month later, they were surpassed by YouTube Spotlight and dropped to the #3 most subscribed users of all time at around 12.5 million subscribers. This was because of YouTube opening their pre suggestion feature which gave new YouTube accounts the option to subscribe to their channel. This made YouTube reign over all of the top channels in 2013, including PewDiePie at one point.
In December 2013, PewDiePie surpassed YouTube Spotlight for good after the channel had surpassed his twice during the span of that month and the previous meaning that PewDiePie tied Smosh's record for the channel that has been the most subscribed the most amount of times.
Smosh gained the most subscribers they ever received in a single month in January of 2014, ranking #7 in the most subscribed YouTube channels of that month gaining nearly 1.07 million subscribers. Since late 2012, the comedy channel gotten anywhere from 300 thousand to 900 thousand subscribers, but this was the only month, Smosh exceeded a million new subscribers.
2014 saw a relatively big decline in the subscriber growth of all YouTube channels, but channels that featured a lot more subscriber interaction such as Let's Play videos and vlogs gained the most subscribers. Smosh as well not being the most subscribed made them start to lose relevance on YouTube which decreased their subscriber growth around March of 2014, the same time as most channels as well.
They still maintained their view gain however. Even currently, the average view gain per month for the Smosh channel is 50 to 80 million views. They currently have over 6.5 billion views. 2014, however was the year Smosh got out of the top 10 most viewed. They are now the 55th most viewed channel in the world.
On June 21st 2014, Smosh was surpassed by Spanish Speaking YouTuber, HolaSoyGerman when both channels had a bit over than 100,000 subscribers over 18 million subscribers. German's comedy skits were getting increasingly popular on YouTube and Spanish channels as a whole were gaining more subscribers than English channels, including top channels like Smosh.
Smosh despite this gained the eleventh most amount of subscribers in 2014, gaining over 4.3 million new fans on their YouTube channel.
For the most part of 2015, Smosh gained an average of 200,000 new subscribers a month but since August of that year, their subscriber gain started to decrease going from 150,000 to 100,000 to multiple quarters of 100,000 until losing a a few thousand to gaining several ten ten thousands a month. The only time their subscriber gain increases is if something drastic happens to Smosh or they capitalize on an original idea such as the last Food Battle and Anthony's announcing he left the channel. Their view gain per video as well decreased as Smosh used to gain a million views with ease but now struggles to get it as quickly, sometimes not even. Many people believe this is due to their content getting worse or that their channel reached it's subscriber plato as other channels take over, but there is no specific answer as to why.
Smosh then 4th was surpassed by JustinBieberVEVO as Bieber's Purpose Album rose to the top of the subscribe rankings in April of 2016 shortly after the comedy channel surpassed 22 million subscribers making it the first time a VEVO or music channel in general surpassed them in subscribers. The next month, PewDiePie surpassed 44 million subscribers making a channel have double Smosh's subscribers for the first time since their debut. This happened on the same time 10 years later when Smosh had at least double every single YouTube channel back in May of 2006. The channel was again surpassed, this time by RihannaVEVO in July of 2016 to become the 6th most subscribed making it the first time in ten years that Smosh was surpassed by a female. VEVO channels as a whole were and still are growing faster than most original content creaters.
On January 7, 2017 around 5 PM eastern time, Smosh was surpassed by Spain Native YouTuber, elrubiusOMG when both YouTube channels were around 22.545 million subscribers. Then on May 27 2017, Smosh was surpassed by KatyPerry's VEVO music account at around 3:55 AM eastern time when both channels were around 22.67 million subscribers. Katy Perry's rise above Smosh was mostly due to her new album, "Witness" making a lot of her fans subscribe to her channel. They are now the 8th most subscribed channel on YouTube with over 22.7 million subscribers.
It is unknown now how the subscriber amount will change in the coming months, since Anthony is no longer part of Smosh. On the day of the announcement of Anthony's departure, Smosh lost over 6,000 subscribers but gained 2,000 afterwards in the same day. Their subscriber gained has slightly increased since then but since their first Smosh sketch without Anthony on June 24, 2017, they slowly lost a couple thousand subscribers. They are now getting subscribers again, but at a slower pace than their previous rate.
The list below shows you the subscriber milestones Smosh has achieved in millions since 2009.
- Smosh became the third channel to hit 1 million subscribers in 2009.
- Smosh became the fifth channel to hit 2 million subscribers in 2010.
- Smosh became the third channel to hit 3 and 4 million subscribers in 2011.
- Smosh became the third channel to hit 5 and 6 million subscribers in 2012.
- Smosh became the first channel to hit 7, 8, 9, 10, and 11 million subscribers, the second channel to hit 12 million subscribers, and the third channel to hit 13, 14, and 15 million subscribers in 2013.
- Smosh became the third channel to hit 16, 17, and 18 million subscribers and the fourth channel to hit 19 million subscribers in 2014.
- Smosh became the fourth channel to hit 20 and 21 million subscribers in 2015.
- Smosh became the fourth channel to hit 22 million subscribers in 2016.
Anthony Leaves Smosh
On June 14, 2017 Anthony left Smosh to become an independent creator on his own channel AnthonyPadilla. He explains in a video on his channel that he felt like since Smosh was now a brand owned by a company all his creative decisions had to go "through a filter". In a reaction video uploaded by Lasercorn a few hours later he explained that he expected Ian to see what all he could get out of the Smosh Squad and that Smosh will continue on just fine comparing it to how Saturday Night Live (SNL) is. It is still unknown how things will play out for Smosh.
- According to an interview with TIME Magazine, the name "Smosh" is derived from the phrase "mosh pit" (this would ironically also be the inspiration for the Smosh Pit).
- In an interview, Ian and Anthony said that the longest time they took in editing a video without sleep was 36 hours in editing their Food Battle 2009 video. They swore they would never do it again.
- Smosh was featured in the official YouTube tribute "Rewind Youtube Style" (they first appear at 1:24). In the video, they are apparently members of the Propulsion Laboratory, but when their space probe explodes, they start crying and Anthony calls Felicia Day.
- Other than PSY, the singer of the main soundtrack, Anthony was the only person in the video to speak with his real voice (the others lip synced to the music).
- They also appeared in the 2013 rewind video (What does 2013 say?), in this video they were in an RV wearing green aprons, lab goggles and tighty-whiteys, a clear reference to AMC's Breaking Bad.
- Smosh got their own Magazine, and Smosh kept retweeting people's picture of them with the Smosh Magazine. Only two issues of the magazine were produced.